Who are Carter Machinery?

Whether you’re in the market for a reliable piece of construction equipment or just driving down your local highway, you’ve probably seen the iconic Carter Machinery logo but did you know that Carter Machinery actually started as a producer of lubricants for engines and other mechanical uses way back in 1927? 

This week, our construction machinery team takes a short drive down memory lane to the origins of Carter Machinery and how they’ve quickly grown to become one of the most recognisable names in the industry today. If you’re interested in purchasing Carter Machinery construction equipment, Machinery Direct stocks a leading range of Carter Mini Excavators and spare parts that are sure to the job done right the first time around. Browse our Carter Excavator range and call us on 1300 794 684, e-mail us at sales@machinerydirect.com.au or get in touch online for the best prices Australia wide.

A Brief History of Carter Machinery

Carter Machinery originally known as the Virginia Tractor Company has a long history that dates back to its early Virginia founding in 1927. It wasn’t until 1952, however, that the Carter Machinery Company Inc was officially founded with the first Carter Machinery store opening in Bluefield, West Virginia. Taking advantage of the increasing infrastructure developments and coal mining in Virginia, the Carter Machinery brand continued to go from success to success with multiple acquisitions, distribution rights, store expansions and new facilities across the United States.

With Integrity, Commitment, Excellence and Teamwork as the company’s core values and a mission of ‘enabling every customer to achieve their highest level of success’, growth in the Carter brand skyrocketed and it quickly became a name that was synonymous with quality machinery throughout the world.

What was once a small operation with 3 stores has now become one of Caterpillar’s leading dealers with 18 locations and 1,200 employees in the United States alone servicing a wide range of industries including earthmoving, paving, forestry, recycling, mining, bus, marine, industrial and so much more.

With a world-class line up of quality construction equipment, Carter Machinery continues to adapt to the changing needs of its customers and economic landscape to provide ‘premium products that make your business more successful’. Visit the Carter Machinery website to find out more.

Our Range of Carter Machinery Products

Our Range of Carter Machinery Products

Our 2020 Carter CT08 Diesel Mini Excavator is now in stock and ready for immediate delivery. Complete with a 200mm, 400mm and 800mm bucket and a ripper, this powerful mini excavator weighs in with an operating weight of 850kg and is the perfect machine for tight access job sites. Enquire today for more information.

Carter CT16 Mini Excavator

When you need a reliable workhorse, you can’t go wrong with the Carter CT16 Mini Excavator. Delivered complete with 3 buckets, a ripper and hydraulic hitch, it is powered by a fuel-efficient and whisper-quiet Yanmar TNV Series diesel engine. ISO certified and tested with weatherproof switches and gauges, the CT16 makes light work of landscaping, road construction, property maintenance and so much more. Enquire today for more information.

Want to Find Out More?

At Machinery Direct, we have been servicing the Australian market with quality machinery sales for over 25 years. If you’d like to find out more about our range of Carter Machinery products or have a question about any of the equipment or brands that we carry, don’t hesitate to get in touch with our team today. We love to talk all things construction equipment and offer Australia wide shipping, flexible finance options, and leading after sales service and support to ensure you get the job done right, the first-time round. Give us a call today on 1300 794 684 to get started.

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